SUNDANCE
Sundance's success is vital to independent film's viability. But by the early 2000s, Robert Redford's vision had become so popular, especially among the celebrity set, that the brand's focus on supporting artists and their work was overshadowed by the glitz of people and parties it was established as an outpost to escape. So we spent 4 years helping to refocus everyone's attention on what's always been true about Sundance – it is the place for art, artists and audiences who forsake safety in the name personal expression, the unwritten story, what's next.
- Strategy
- Celebrity/Influencer
- Film
- Digital
- Site
- Outdoor
- Product Design
- Retail Experience
- Creative Innovation
Selected Works
SHLEEPProject type
RHEINGOLDINTEGRATED CAMPAIGN
COMMON HOUSEINNOVATION
WOOLMARKINTEGRATED CAMPAIGN
SUNDANCEINTEGRATED CAMPAIGN
NASHYBOYINNOVATION
GLASSHOUSEBRAND REPOSITION & REDESIGN
GENENTECHINTEGRATED CAMPAIGN
KILL DEVILINNOVATION
THE GRINCH, THE MUSICALINTEGRATED CAMPAIGN
PERRY ELLISINTEGRATED CAMPAIGN
ADIDAS X WOOLMARKINTEGRATED CAMPAIGN
DISNEYINNOVATION
16W21INTEGRATED CAMPAIGN
BIGELOWFILM
ARTNETREPOSITION
SNICKERSINNOVATION
SAMSUNGINTEGRATED CAMPAIGN
SNEAUXINTEGRATED CAMPAIGN
CRICKET COLAINNOVATION
THE COCA COLA CO.INNOVATION
MIKE'S HARD LEMONADEINTEGRATED CAMPAIGN
DARK HORSEINTEGRATED CAMPAIGN