MIKE'S HARD LEMONADE
To masculinize the brand that's not for dudes because it's neither beer nor liquor, we admitted it. It's neither. And that's a good thing. It's beyond the beer of your frathood and short of your grandfather's boring scotch. It's the drink of ADULTINESS, where you can project maturity, but still have fun all over the place.
- Strategy
- Film
- Outdoor
- Digital
- Site
- Creative Innovation
Selected Works
SHLEEPProject type
RHEINGOLDINTEGRATED CAMPAIGN
COMMON HOUSEINNOVATION
WOOLMARKINTEGRATED CAMPAIGN
SUNDANCEINTEGRATED CAMPAIGN
NASHYBOYINNOVATION
GLASSHOUSEBRAND REPOSITION & REDESIGN
GENENTECHINTEGRATED CAMPAIGN
KILL DEVILINNOVATION
THE GRINCH, THE MUSICALINTEGRATED CAMPAIGN
PERRY ELLISINTEGRATED CAMPAIGN
ADIDAS X WOOLMARKINTEGRATED CAMPAIGN
DISNEYINNOVATION
16W21INTEGRATED CAMPAIGN
BIGELOWFILM
ARTNETREPOSITION
SNICKERSINNOVATION
SAMSUNGINTEGRATED CAMPAIGN
SNEAUXINTEGRATED CAMPAIGN
CRICKET COLAINNOVATION
THE COCA COLA CO.INNOVATION
MIKE'S HARD LEMONADEINTEGRATED CAMPAIGN
DARK HORSEINTEGRATED CAMPAIGN