DISNEY

To rekindle the magic of Disney in tweens who want ownership of their own, edgier "mickey mouse experience," we've created a rambunctious character who will lead them on a wild interactive chase all the way to the park.

This is Mojo. Walt Disney abandoned him mid-development, as he sometimes did with characters he felt were becoming too aggressive or "unfamily-oriented," and Mojo stayed, locked in half form in the Disney vaults until the day he escaped. Kids will go online and sign up to track Mojo, who can be found in all forms of Disney media and is identifiable by his special footprint (he is wet paint, after all), which has an embedded QR code. The most committed tracker will win tickets to the park where the whole family can now have fun since there's an interactive Mojo "ride," which we also concepted (and cannot visually reference).