BIGELOW
So many people don't drink tea because they're confused about the notion of steeping. "Is it 3 or 4 minutes and boy am I impatient about waiting regardless." The "While You Were Steeping" campaign attacked this barrier straight on, showcasing cool creative people who made something awesome in the amount of time it took for their favorite tea to be ready for them, elevating the brand and explaining the process at once. Ultimately, we only found money enough for the Geoff McFetridge film, and I hold out hope that someday we'll get the chance to give this campaign its rightful roundedness.
- Strategy
- Film
- Site
Selected Works
SHLEEPProject type
RHEINGOLDINTEGRATED CAMPAIGN
COMMON HOUSEINNOVATION
WOOLMARKINTEGRATED CAMPAIGN
SUNDANCEINTEGRATED CAMPAIGN
NASHYBOYINNOVATION
GLASSHOUSEBRAND REPOSITION & REDESIGN
GENENTECHINTEGRATED CAMPAIGN
KILL DEVILINNOVATION
THE GRINCH, THE MUSICALINTEGRATED CAMPAIGN
PERRY ELLISINTEGRATED CAMPAIGN
ADIDAS X WOOLMARKINTEGRATED CAMPAIGN
DISNEYINNOVATION
16W21INTEGRATED CAMPAIGN
BIGELOWFILM
ARTNETREPOSITION
SNICKERSINNOVATION
SAMSUNGINTEGRATED CAMPAIGN
SNEAUXINTEGRATED CAMPAIGN
CRICKET COLAINNOVATION
THE COCA COLA CO.INNOVATION
MIKE'S HARD LEMONADEINTEGRATED CAMPAIGN
DARK HORSEINTEGRATED CAMPAIGN