16W21

To sell multimillion dollar condos that were far from finished during the bottom of the crash, we bucked real estate rendering convention, created the building in miniature, complete with a model apartment styled by the real interior designer, Zac Posen, and shot the story of a group of very interesting models who lived in all of the rooms at once.

  • Strategy
  • Visual Identity System
  • Film
  • Print
  • Outdoor
  • Architecture
  • Retail Experience
  • Creative Innovation
16W21_Campaign_Print-1
16W21_Campaign_Print-4
16W21_Campaign_Print-7
16W21_Campaign_Print-6
16W21_Campaign_Print-5
16W21_Campaign_Print-3
16W21_Campaign_Print-2
16W21_bedroom1
16w21web2
16W21_ConstructionBarier_021910
Print

Selected Works

SHLEEPProject type

RHEINGOLDINTEGRATED CAMPAIGN

COMMON HOUSEINNOVATION

WOOLMARKINTEGRATED CAMPAIGN

SUNDANCEINTEGRATED CAMPAIGN

NASHYBOYINNOVATION

GLASSHOUSEBRAND REPOSITION & REDESIGN

GENENTECHINTEGRATED CAMPAIGN

KILL DEVILINNOVATION

THE GRINCH, THE MUSICALINTEGRATED CAMPAIGN

PERRY ELLISINTEGRATED CAMPAIGN

ADIDAS X WOOLMARKINTEGRATED CAMPAIGN

DISNEYINNOVATION

16W21INTEGRATED CAMPAIGN

BIGELOWFILM

ARTNETREPOSITION

SNICKERSINNOVATION

SAMSUNGINTEGRATED CAMPAIGN

SNEAUXINTEGRATED CAMPAIGN

CRICKET COLAINNOVATION

THE COCA COLA CO.INNOVATION

MIKE'S HARD LEMONADEINTEGRATED CAMPAIGN

DARK HORSEINTEGRATED CAMPAIGN

Contact

134 10th St. NW, #3 

Charlottesville, VA  

22902